Content
Content is the most important part of digital signage, the factor that determines the success of any system. In short, content is always king and it's
our focus at SHIFT. We are experts in developing custom content specifically for digital signage systems (everything from animation to custom
applications), or adapting existing content from a variety of sources (everything from TV commercials to print advertisements).
Visitors to Harbor Steps Apartments in downtown Seattle get information on floorplans, amenities and neighborhood services from this
touchscreen system developed by SHIFT.
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Hardware
Hardware includes the actual display(s) and any necessary PC technology, as well as enclosures, wireless routers and/or modems, touch-screen
overlays, and cabling. What we don't offer as an authorized reseller, we provide through our network of skilled, knowledgeable partners.
Software
Digital signage software is used to manage content in terms of which sign(s) on a network display certain media, when and how often. Software may
also be used to track media playback frequency and other activity. Note that content management software is not necessary; for simple deployments,
media easily runs from removable media on a smaller display unit with built-in player, or on a larger display from the desktop of a player PC.
