SHIFT Digital Signage

Digital Signage 101

What is Digital Signage?
It's a powerful new information and advertising technology. As a newly emerging industry, it's sometimes called by different names—electronic digital signage, narrowcasting, and so on—all of which refer the combination of multimedia displays, PCs, software and custom content (animation, video, still images, and/or audio) that reach your target market in a way that's impossible to ignore.

What does it cost?
Because of the choices available in custom content, hardware, software and networking, the cost varies widely based on deployment. But technologies behind signage systems are vastly improved, while the prices have decreased dramatically. There's simply no better time to bring this technology to your intended audience.

What can Digital Signage do?
With the right partner, it can do remarkable things for your brand, your customers and your bottom line. It can even create new revenue streams or put you in control of exciting new aspects of the space that exists between you and your audience (especially where print,television and the Web don't effectively reach).

The possibilities are limitless.
Implementations range from a single unit with one small display, to multiple, large displays on networked units in several locations. And in any scenario, the content can be as simple as a scheduled set of advertising messages, or as specific as customized applications that change based on demographics, recent statistics, or even time of day.

Portrait plasma display

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